Strength 

• Holds true to values and beliefs 

• Lean into the discomfort 

• Lead with the heart 

Confidence 

• Trust in yourself and your capabilities 

• Take pride in your individuality 

• Encourages self love and courage in others 

Empowerment

• No one is you and that is your power 

• Publicly praise positive behaviours 

• Inspires others to be their own hero